Sell My Story


I want to sell my story to a newspaper, magazine, website or TV programme. What’s the best way to do this, and what is my story, photo or video worth? SWNS_without_com-tiny

Sell my story, photo or video right here: Welcome to powered by SWNS (the UK’s largest, oldest and most respected press agency).

Over 60% of all news content comes directly from press agencies. SWNS is the largest independent press agency in the UK. We have writers, photographers and offices spanning the country (and the globe).  SWNS alone provides the entire national press with up to 20% of ALL daily news content.

We work with every major publication and network. If you’ve been thinking ‘how do I sell my story for the maximum fee possible‘, look no further.

We pay the most for stories, photos and video content.  We cannot be beaten in terms of reach, service or quality, and our service won’t cost you a penny! Our team of trained, friendly reporters ensure that your story is told your way.

Simply fill out the story valuation form on this page for a no obligation quote. We won’t use anything you send us without your go-ahead.
how much will a magazine or newspaper pay for my story


  1. Simply fill out the story valuation on this page and provide a few details about your story, video footage, or photograph.
  2. One of our friendly team members will get back straight away to find out a bit more. If you’re happy to go ahead, we guarantee to get you the highest fee for your story.
  3. Our service won’t cost you a penny. There is no obligation, and nothing will ever be published without your consent. You stay in complete control. You can also track your payments in real time.

That’s all you really need to know! We’re here to make the process as easy as possible. If you would like more detailed information about the process of selling your content, read our complete guide below.


Every day SWNS fills the pages of the national newspapers and magazines. We are the largest press agency in the UK. We are relied upon by all leading titles and television programmes to find the best news, stories, pictures and videos.  A large proportion of the news, images and features found in the press every day come from our organisation.

Sell My Story: To sell your story, simply fill out the form on this page, or visit our Story Valuation page. We will get straight back to you to let you know how much your story, photo or video clip is worth. We will never use your story, photos or videos until you are happy and have given the go-ahead. Our service won’t cost you a penny and there is no obligation.


SWNS is the largest and most established press agency in the UK.  For over 50 years we’ve been taking your stories to the press. Every day we speak directly to the editors and commissioners on each major national publication.

There are two methods we use to get you the highest fee for your story. The method we use will depend on the nature of your story:

1) Sell my story exclusively via the Daily Story Auction.

2) Sell my story through the SWNS Newswire service.

Or, 3) A combination of both!

Our experienced team of journalists will advise on what is most suitable for your story (or a combination of both). Read more about our Daily Story Auction and our Newswire service below…

SWNS Head Office Newsroom

One of our regional newsrooms. You will


Getting you the highest fee

Every day we auction each of our stories to the highest bidder, which guarantees you the highest fee. The winning bidder will buy the exclusive rights to your story or picture, so they are the only one that can use it.

Once you have completed the short form on this page, we will get back to you with an estimated fee for your story so that you know what to expect.  If you’re happy to proceed, we will place your story on the auction list. In the same way as a normal auction, every publication bids against the others. Meaning you are guaranteed to get the highest price for your story.

Keep your story exclusive

Important: It’s vital that your story truly is exclusive and hasn’t been published elsewhere. Because exclusivity is so important, it’s essential that you don’t send your story to different press or media outlets. You will not earn more by sending your story to various media outlets, in fact the opposite is true. All magazine and newspaper contracts stipulate exclusivity. As an example, if we negotiated a deal with The Daily Mail for £3,000 for the EXCLUSIVE RIGHTS to your story, and then the story appears in The Sun, you would be in breech of contract and would not get paid by the Daily Mail.

We’ll make sure that the story is told how you want it to be. We will also ensure that you get full payment from every publication that you appear in.

Story auction for exclusive, one-off stories

The Daily Story Auction is perfect for real-life stories, and it is usually the most lucrative way to sell your story. Our service is free to you. The publications pay us separately for supplying them with stories and for writing copy that they can trust.  Each week we provide hundreds of stories to the entire national press.

Once your story has been printed, if you choose, we can resell your story to other publications (who will pay a smaller fee).  You may also find that television companies contact us to find out if you’d be interested in appearing on Breakfast television or the news. SWNS even has an in-house television documentary production company who produce many of the shows you see on TV.

We’ll bring every offer to you so that you can decide what you’d like to do next. We can also send your story around to all of the newspapers using our Newswire service if you’d like to earn a few more pounds…


sell my story direct to the press

Get your story in every publication

Unlike many other press agencies, we don’t only deal in exclusives.  We help our contributors get the very most for their stories by also having a news wire service. In fact, we supply up to 20 per cent of the content you’ll find in the UK’s major magazines and newspapers.
‘The Wire’ is where stories don’t go to one publisher – they go to all publishers at the same time.
Often this is done after we have secured you an exclusive, and helps get you a second bite at the cherry.
We handle all the calls, bill all the publishers, and make sure they pay you. In fact, we have a state-of-the-art system, part funded by Google, which tracks your story payments in real time.
We treat each story on a individual basis – but typically in this instance we split payments with you 50/50. This is the standard industry rate we offer to all of our regular contributors and photographers. This means it’s in our interest to get you as much coverage as possible. As the largest independent press agency in the UK, our reach cannot be beaten.

Wires or Exclusive?

If your story or picture has more of a news angle, or it needs to be printed as quickly as possible, we will send your story out via our ‘Newswire’ service. This is an automated system used to send your story to every magazine and newspaper in the country (or the world). Therefore, any publication interested in your content is able to use the pictures or words.

As a result, you’ll be paid for the column inches that it takes up, or the size, quality and page that the pictures appear on. has teamed up with Google to develop a system where you can track your content and payments in real time.

Selling your story exclusively will bring in much higher fees. However, if your story is distributed on the wire you’ll be paid each time your photo, video or column used. The money will add up if lots of newspapers use your content.

If we sell your story as an exclusive you’ll get 100 per cent of the fees – we get paid by the publishes to supply the exclusive content. For all wires stories you’ll receive 50 per cent of all proceeds from the story.

Generating interest in your story

Putting your story out via the Newswire Service is also something to consider if there isn’t any interest in your story via the Story Auction. Putting a story out as News content can be less lucrative, but in many cases, magazines will have a lot more interest in your story if they have seen it in a few newspaper columns first. Our team often use the Newswire service as a tool to encourage interest in your story.

If you’re still not sure about the process, our team would be happy to answer any questions you might have. Or we can provide any advice about the process.


Contact SWNS Press Agency

Whether you want to sell a story to a magazine, or sell a story to a newspaper, or get paid to see your photos and videos across the web, you’re in the right place. (part of SWNS) is the UK’s largest independent press agency, supplying news and media to the world press.

We have direct lines to the largest titles including newspapers like The Daily Mail, Mail Online, The Sun, The Mirror, and many more. Our features team supplies stories to the leading magazines such as Take a Break, That’s Life, Closer, and many more. If you want to appear on television, we work closely with shows like This Morning and Good Morning Britain.

If you’ve got a story to sell, we want to hear from you.


Lots of people are nervous about dealing with the press. However, not all of us are the monsters that are portrayed on television screens. Our team are friendly and professional. Stay in total control of your story. Our team will ensure your story is told YOUR way.

We rely on people coming back to us time after time, so we always make sure that you’re happy, which is why and SWNS has the best reputation in the industry.

We would be more than happy to have a chat and answer any questions or concerns that you might have. You can read more about SWNS on our About SWNS page, or if you have a photo to sell please visit our Sell My Photo page.  For other ways to contact us, see our contact page.

If you are having difficulty uploading videos or photos to this website, you can always upload them via our dedicated Sell My Video or Sell My Photo sites, where you will find a bulk upload tool to make things easy:

Comments (1)

  1. […] brave Connie said “I wanted to sell my story to try and highlight hate crimes against transgender people, and help those in a similar […]