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sell a story in three easy steps

Sell a Story, Photo, or Video to the Press

Do you want to raise awareness through the press?

SWNS is the largest independent press agency in the UK.

We provide content to every major national media outlet and sell hundreds of stories to the national press every week.

The power of the media is a tremendous asset when it comes to getting a message out to the public. Sharing a story can raise awareness for an issue, business, cause or charity. It can help those in similar situations, stimulate change or create demand.

Newspapers, magazines and television channels will always be interested in running an article or feature if there is a good human-interest story behind it.

If you are considering using the press to raise awareness, please consider the following list and then give us a call or send us an email. You can reach us instantly using the contact form on the right hand side of this page:

  1. Why is this newsworthy? Why should we cover it?
  2. What makes it different or unique?
  3. Are there important/interesting people involved, or has anything interesting happened to a person?
  4. Is there an interesting visual / picture to go with this story?

When contacting our news and features team, all you need to do is send us very brief details of the story. A few bullet points will suffice at this stage. Give us brief details of who, what, when, where and tell us why you think we should cover the story.

Raising awareness through the press can be the most effective way of reaching people. Companies spend millions on PR companies, who try create interest in their business. However, you can get press coverage for free… and even get paid for it. All you need to do is think outside of the box and think about all of the interesting people and things that are connected to your business.

Newspapers and magazines are looking for interesting content each and every day, so why not capitalize and get your story out there.

The press look for anything with an eye catching news hook or human interest stories. You can’t go wrong with the following:

  • Funny and bizarre stories;
  • Relationship stories;
  • Health stories;
  • Animal stories;
  • Heartbreaking stories;
  • Baby stories;
  • Ghosts and supernatural stories;
  • Weight loss or transformation stories.
  • In fact, any original story that will catch the eye.

Raising awareness through the press can be easy with the right story, the more obscure the story the better. Although the story doesn’t need to be sensational, let’s face it, they won’t print boring stories.

If you are a company seeking more long-term PR solutions, the award winning 72point PR agency is part of the SWNS media group. You can read more at the 72point website.

If you would like to read more about selling a story to the press, please see our Sell My Story page.

SWNS Head Office Newsroom
SWNS Head Office Newsroom

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